Results & Tools of the Project
The objective of the ATHLETES 4 SOCIETY project is to inspire, support and stimulate sports organisations to increase the public value of sport. Specifically, by empowering sport organisations to develop policies/campaigns/programmes that successfully put athletes to good use towards positive societal impact. Hence, the running title of the project is: “Empowering the Public Value of Sport through Athletes as Role Models”.
Population survey
Support for the Paralympics and for Para-athletes is high in all countries. People attach substantice value on the performance of Para-athletes and 75-90% of people value Paralympic medals as high as Olympic medals.
Support for the Paralympics is highest in Portugal, France and Poland. On all questions, these countries stand out. Interestingly, Polish respondents have scored quite low on the statement 'the Paralympic athletes can promote the inclusion of people with disabilities in society'.
Substantive groups in the countries in this research want to follow more Parasports in the media: about half of the respondents think that the Paralympics are insufficiently covered in media. Around half to three quarters of the respondents want to be able to follow more Parasports on TV.
Overall, there is a relative high willingness to participate in the global sporting arms race - around tho twird of the population is willing to invest more if other countries do so as well.
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Survey amongst federations & athletes
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