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Make an impact on society through athletes as role models?

Want to create a bigger reach for your project? 

Join the Athletes 4 Society Challenge!

With this challenge we launch an open call to all athletes, sport federations or sport organisations in Europe to reveal their programme and inspire others to develop a programme that leverages athletes as role models for a positive societal purpose.

The Athletes4Society challenge is for both already existing projects who might want to create a bigger reach for their project, as well as for new projects who want to contribute to the impact of elite sport on society. Take a look at our toolkit and get started!

The Athletes4Society challenge will help you to get more awareness of your project, as the challenge will have open-access and will be widely promoted by all the partners through their networks, aiming to reach out to a diverse and wide community of relevant organisations.

Access the toolkit 


The Challenge will consist of two assignments:

  1. Pitching your project or idea​
    • Make a video of max two minutes where you pitch your project or idea. In this video you should explain why this project is important, what societal impact you want to reach and what role the athlete has in this project. You can also show what the project looks or will look like. Don't hesitate to use examples of already implemented projects!

  2. Creating an infographic of the project​

    • Create an infographic to show the ​goal of your project in an attractive visual way. 

The prize of the A4S Challenge will be an award which will be handed out during the final conference. We ask the participant to present the idea/project at this final conference, at which +/- 100 international visitors will be present. Therefore, the winner of the Challenge will also get to stay at a hotel close to the place of the conference in Brussels.

After registration for the challenge you will receive an e-mail with more information regarding the challenge and the assignments.

*The output of the assignments can be submitted in your native language.

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